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Case
Zulu Associates: X-Barge
How do you introduce sustainable innovation into an industry that has been operating the same way for centuries? ZULU Associates came to us with that question. We brought their message to life in a powerful animation video that clearly explains all the pros and cons. So that every viewer is totally on board with their story.
The customer
Zulu Associates is an innovative company operating in the logistics shipping industry. Their focus is on developing and commissioning zero-emission commercial vessels on short sea, coastal and waterways through autonomous operation and alternative propulsion.
The challenge
Most barges are not particularly sustainable. The often outdated engine leads to high emissions, and they are often energy consuming. It also takes a lot of time to load and unload these traditional vessels, and then you have to be able to find the necessary personnel.
With the X-Barge, Zulu presents a radical new alternative. This innovative vessel is electrically powered, completely autonomous and more efficient thanks to its much shorter charging time. Advantages enough, but for a technology-shy sector like inland navigation, it is a big change. Time to pull out all the stops!
Our solution
Time for a comprehensive comparison. First we list the many disadvantages of a traditional barge, and that takes us a minute. Then we make the switch: what does the same route look like if we use the X-Barge? Another minute later, every viewer understands who the clear winner is ...
We chose a colorful, fresh visual style and simple scenes that are clear at a glance, combined with an optimistic narrative voice and music. The result? An accessible, powerful video that will stick around for a long time.
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