Privacy Policy

Introduction

This Privacy Policy explains how Well Played ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit or interact with https://www.wellplayed.video/ (our "website") or use our services.

We are committed to protecting your personal information and being transparent about how we process it. This policy describes the types of information we collect, how we use it, the circumstances under which it may be shared, and the rights you may have regarding your information.

If you have any questions about this Privacy Policy or our data practices, you can contact us using the information in the "Contact Us" section below.

Last updated: September 7, 2026

Information We Collect

We may collect the following categories of information about you.

Information you provide directly

This includes information you provide when you:

• Identifiers (name, email, phone, IP address)

This information may include your name, email address, mailing address, phone number, payment information, and any other information you choose to provide.

Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information. This may include:

• Device and browser information
• Usage data / browsing activity
• Cookies and Tracking Identifiers
• Location / Geolocation

This information helps us understand how our website is used and allows us to improve our services. Some of this information may be collected through cookies and similar technologies.

For more details, please see our Cookie Policy.

Special Category Data

We do not intentionally collect special category data—such as information about health, biometric identifiers, racial or ethnic origin, religious beliefs, or sexual orientation. Please do not submit this type of information through our website or services.

Information received from third parties

We may receive information about you from third parties, such as analytics providers, advertising partners, or social media platforms, if you have allowed those services to share information with us.

• Analytics & Performance
• Marketing & Advertising
• Hosting & Infrastructure
• Security & Fraud Prevention
• Video & Media
• Translation, e.g., Weglot

How We Use Your Information

We use the information we collect for the following purposes:

• Video & Media
• Marketing and Advertising
• Analytics and Product Improvement
• Customer Support
• Providing and maintaining the service

Legal Bases for Processing

Consent

We may process personal data if you have given us clear consent to do so for a specific purpose, such as receiving marketing communications or the use of non-essential cookies.

You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legitimate Interests

We may process personal data where it is necessary for our legitimate interests or those of a third party, provided that those interests are not overridden by your rights and interests.

Our legitimate interests may include operating and improving our services, maintaining website security, preventing fraud, and analyzing how our services are used.

You have the right to object to processing based on legitimate interests under certain circumstances. See our Privacy Rights for more information.

With your consent

We may share information with third parties if you have given us your consent to do so.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and support certain features.

Some cookies are necessary for the website to function, while others may be used for analytics, performance monitoring, or advertising purposes.

For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting obligations.

When determining retention periods, we take into account factors such as the nature and sensitivity of the information, the purposes for which it was collected, and applicable legal requirements.

When personal data is processed based on consent, we retain the data until consent is withdrawn or the data is no longer needed for the purpose for which it was collected.

In practice, this means we retain your data for 2 years.

When personal information is no longer needed, we will securely delete or anonymize it.

International Data Transfers

Our company is based in Belgium.

When personal data is transferred outside the UK or the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect the information.

These safeguards may include:

• Adequacy Decision
• Standard Contractual Clauses (EU SCCs)

You may contact us for more information about the safeguards in place for any specific transfer.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure.

While we take reasonable steps to protect your information, no system or data transmission over the Internet can be guaranteed to be completely secure.

Your Privacy Rights

You have the right to access, correct, or delete your data, and to object to its processing. To do so, contact us at hello@wellplayed.video. We will respond within 30 days, as required by the GDPR. You also have the right to file a complaint with the Belgian Data Protection Authority (gegevensbeschermingsautoriteit.be).

Changes to This Policy

We may update this Privacy Policy from time to time.

The "Last Updated" date at the top of this policy indicates when it was last revised.

Contact Us

If you have questions about this Privacy Policy or our data practices, you may contact us at:

Company Legal Name: Well Played

Registered Address: Ottergemsesteenweg Zuid 808, P.O. Box 47, 9000 Ghent, Belgium

Contact Email: hello@wellplayed.video

Company Phone Number: +32 9 395 04 22

Data Controller

For the purposes of the EU GDPR and UK GDPR, Well Played is the data controller responsible for your personal data.

If you are located in the UK or the EEA and believe your rights have been violated, you have the right to file a complaint with your local data protection authority.

In the UK, the supervisory authority is the Information Commissioner's Office (ICO) at ico.org.uk.

If you are in the EEA, you may contact the data protection authority in your country of residence, place of work, or where the alleged infringement occurred.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The "Last updated" date at the top indicates when it was last revised.