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Logo animation

From start-up to established brand: every company needs a logo. And a killer one at that. One with the right look and feel, which is easily recognised. Did you already manage to get the logo of your dreams? Great! Now it's time to take it a step further and bring that logo to life, with a logo animation.

What is a logo animation?

A logo animation is a very short video - just a few seconds - where the letters and other elements of your logo go from static to in motion. Once the motion has finished, the video ends with an image of your static logo. 

Maybe some elements simply appear one by one. Maybe some of the shapes flow together to form a new image. Or maybe we tell a mini-story in seconds. Every logo animation is different.

There's one thing they do have in common: we bring a static logo into the fluid world of animation, giving it an extra dose of power/impact. 

Where do you use a logo animation?

Lots of advantages, and also lots of ways you can use your new logo animation. A few examples: 

  • Use it as an intro and/or outro for any type of video content. That explainer to promote your product, the aftermovie to thank your employees, the testimonial to put your customers in the spotlight … you name it. 
  • Embed your logo animation on your homepage. It might be better not to have it loop endlessly though, as that could annoy visitors.
  • Add it to your email footer. Showing each of your contacts a small reminder of what your company represents.
  • Use it in a sales presentation. Even a tiny dose of animation does wonders to hold the attention of your prospect. 
  • Is there a convention coming up? Show your logo animation on a screen in your booth. Much better than a static banner!

How do we make your logo animation?

Ok, we talked you into it and you want a logo animation. Here’s how that works. When you first contact us, we get to know each other. We learn what your company does, but also what's most important to you. Are you aiming for a professional image? Or do you prefer an informal, approachable vibe? What makes your company unique? And what do you want your viewer to remember?

After this conversation our creative juices start flowing. We come up with a few different options and create a rough first draft for each of them. You tell us which option you like best, and we continue working on the rough draft until it’s polished and shiny. The result? A strong logo animation completely tailored to your brand.

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Frequently Asked Questions

Why do you need an animation video?

To explain what your organisation does, you often need a lot of text. With video, that's a lot easier. You can listen to the whole story as told by the narrator, while also seeing everything he is describing. And with animated video, we can take it a step further and tell your story in a creative way. From epic space adventure to a smooth story full of clean lines, the choice is yours!

What kind of videos do we make?

We specialise in clear 2D animation videos. But occasionally we take on a live action project with an added layer of animation, or a 3D project. The type of video we will make for you depends entirely on your situation. Who is your viewer and where is he watching the video? What is your message and call-to-action? And what about your branding?

How do we do it?

We follow a structured process that has been perfected over the years. We go from creative concept to finished script. Then to sketched storyboard and illustrated style proposal. Finally to animated video and lastly the finishing touch with sound. Every step in this trajectory builds on the last one. We only move on to the next step once the previous one has been approved.

Is this project gonna be a lot of hassle?

Years ago we built our own platform called Dolly, where all elements of your project can be found in one place. This includes all the feedback on previous versions. Every piece of feedback is automatically linked to the right sentence, the right sketch, or the right second of the video. Giving us a clear overview of what needs to be corrected. And saving everyone a lot of hassle.

How long will it take?

For a standard animated video of 1 minute you can expect the whole process to take about six weeks. We can do it faster, for example if you have a strict deadline. But experience has taught us that six weeks is a comfortable pace for you and us both. It gives us enough time to put our best foot forward, and you enough time to talk everything through with your team and give us well-considered feedback.

How often can I give feedback?

We don't believe in limiting the amount of feedback rounds. We simply keep going until our client is satisfied. But we will always let you know if that could result in the deadline or the budget not being met. That way there are no unhappy surprises.