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It's a great product that will make all the difference for your customer. That's the message you want to get across. The best way to do that? We turn your message into an animated story, tailored to your target audience. One that strikes all the right chords, in perfect harmony.
Not convinced yet? We list all the benefits of animated video for the pharmaceutical sector.
You want to show your target audience how well your product works. But that's not always easy. Because what if your product only works in the long run? What if the result is not very visible? Or what if you'd rather not show an injured patient on camera? With animation, those problems are easily solve. We jump forward in time, we use symbolic visuals, and we translate to stylised illustrations. Ensuring that your story is 100% clear.
As a pharmaceutical company, there are a lot of rules you have to follow. From mandatory disclaimers, to privacy laws. No problem for us, because we use illustrations that can be stylised and anonymised if need be. And if any laws change afterwards? Then we can easily update your video.
There was a lot of strategising before the launch of your product. From colour palette to word choice: you have a clear idea of how you want your company to come across. And maybe you've already designed some illustrations or characters yourself? We take all of these factors into account, and create a visual style that matches them perfectly. Helping you build a strong, recognisable brand.
To explain what your organisation does, you often need a lot of text. With video, that's a lot easier. You can listen to the whole story as told by the narrator, while also seeing everything he is describing. And with animated video, we can take it a step further and tell your story in a creative way. From epic space adventure to a smooth story full of clean lines, the choice is yours!
We specialise in clear 2D animation videos. But occasionally we take on a live action project with an added layer of animation, or a 3D project. The type of video we will make for you depends entirely on your situation. Who is your viewer and where is he watching the video? What is your message and call-to-action? And what about your branding?
We follow a structured process that has been perfected over the years. We go from creative concept to finished script. Then to sketched storyboard and illustrated style proposal. Finally to animated video and lastly the finishing touch with sound. Every step in this trajectory builds on the last one. We only move on to the next step once the previous one has been approved.
Years ago we built our own platform called Dolly, where all elements of your project can be found in one place. This includes all the feedback on previous versions. Every piece of feedback is automatically linked to the right sentence, the right sketch, or the right second of the video. Giving us a clear overview of what needs to be corrected. And saving everyone a lot of hassle.
For a standard animated video of 1 minute you can expect the whole process to take about six weeks. We can do it faster, for example if you have a strict deadline. But experience has taught us that six weeks is a comfortable pace for you and us both. It gives us enough time to put our best foot forward, and you enough time to talk everything through with your team and give us well-considered feedback.
We don't believe in limiting the amount of feedback rounds. We simply keep going until our client is satisfied. But we will always let you know if that could result in the deadline or the budget not being met. That way there are no unhappy surprises.