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Video for social media
You have something to say, and you want to share it with everyone. You want to reach as many people as possible, which is why you want to use social media. But unfortunately, your competitors are doing the same thing. So how do you make sure your target audience doesn't just scroll by?
Whether you want to explain something, sell something, or sensitise your audience, on social media the first hurdle is that you need to attract attention. Once you've done that, you now have to get your message across in a way that is quick but impactful. So no unnecessary detours.
The challenges
- You have to compete with a wide range of distractions. From cute kitties to eye-catching headlines, the competition is fierce.
- Once you have your viewer’s attention, the clock starts ticking. You must convey your message as quickly as possible.
- But it’s not just about speed. You also want to make the right impression: one that matches your brand.
Our solutions
- When it comes to attracting attention, video is top of the class. Especially if the video in question was created by an experienced video partner that always goes the extra mile.
- We are great at trimming the fat: any words we don't need, get cut. In this way we cut and transform your input until we uncover the ultimate core message that you want to share. Then we add a creative layer around that core, ensuring that every viewer understands it in just a few seconds.
- For every video we create a unique style that is completely tailored to your brand, your core message and the target audience. Allowing us to strike all the right chords, and keep them resonating for a long time.
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Frequently Asked Questions
Why do you need an animation video?
To explain what your organisation does, you often need a lot of text. With video, that's a lot easier. You can listen to the whole story as told by the narrator, while also seeing everything he is describing. And with animated video, we can take it a step further and tell your story in a creative way. From epic space adventure to a smooth story full of clean lines, the choice is yours!
What kind of videos do we make?
We specialise in clear 2D animation videos. But occasionally we take on a live action project with an added layer of animation, or a 3D project. The type of video we will make for you depends entirely on your situation. Who is your viewer and where is he watching the video? What is your message and call-to-action? And what about your branding?
How do we do it?
We follow a structured process that has been perfected over the years. We go from creative concept to finished script. Then to sketched storyboard and illustrated style proposal. Finally to animated video and lastly the finishing touch with sound. Every step in this trajectory builds on the last one. We only move on to the next step once the previous one has been approved.
Is this project gonna be a lot of hassle?
Years ago we built our own platform called Dolly, where all elements of your project can be found in one place. This includes all the feedback on previous versions. Every piece of feedback is automatically linked to the right sentence, the right sketch, or the right second of the video. Giving us a clear overview of what needs to be corrected. And saving everyone a lot of hassle.
How long will it take?
For a standard animated video of 1 minute you can expect the whole process to take about six weeks. We can do it faster, for example if you have a strict deadline. But experience has taught us that six weeks is a comfortable pace for you and us both. It gives us enough time to put our best foot forward, and you enough time to talk everything through with your team and give us well-considered feedback.
How often can I give feedback?
We don't believe in limiting the amount of feedback rounds. We simply keep going until our client is satisfied. But we will always let you know if that could result in the deadline or the budget not being met. That way there are no unhappy surprises.