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Diabetes League: campaign video
It's not often that a message in our video can be vital. That's precisely why it was so important to share Diabetes League's message in a targeted way. With the right wording and the right imagination, so that we make the right impact. So we made a short but powerful animation video that strikes the balance between sensitizing and engaging.
The customer
The Diabetes League informs, connects and mobilizes everyone confronted with diabetes. Together with persons with diabetes, their environment, health care providers, members and volunteers of the Diabetes League ... as an independent organization, they strive for a quality life for people with diabetes.
The challenge
Numbers are just numbers. To really sensitize our viewers, we need to make the numbers about diabetes tangible and real-life. And quickly, too, because before you know it, your target audience will simply scroll past your video.
We also want to share some tips for preventing diabetes. And there we run the risk of coming across as pedantic or accusatory. It is a sensitive subject, for which we need to weigh our words carefully.
Our solution
1 in 10 can be a lot, or just barely. It depends entirely on the circumstances. In this case, it's quite a lot, and our viewers should feel that right away. Because 1 in 10, what does that actually look like? We combine a clear voiceover with warm visuals, completely in line with the Diabetes League's branding.
Our video was part of a broader awareness campaign. We also made derivative assets such as illustrations for posters or for brochures. You can come across them in many hospitals and doctors' offices in Flanders.
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