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Instruction video

Because you want to enable your customers to install the product themselves. Because you want to teach them the method that will get them the best result. Or maybe because you want to save your help desk from answering the same question again and again. There are so many reasons why you might need an instruction video. Because whatever it is that you want to explain, video is a very powerful way to do it.

Your viewers don't have to read a long text, and can see every step in the process with their own eyes. And if you choose animation, we can easily draw those eyes to the right places. It's all about this button here, and not all the other ones in the side bar.

The challenges

  • Mistakes in an instructional video can lead to mistakes in real life. It's crucial that every step is explained and demonstrated completely correctly. 
  • Every viewer should be able to understand your instruction video, from the first step to the last. Even if there is a long or complex explanation behind each and every step in that process.
  • No one wants a sermon. An instruction video that comes across as patronising won't have the desired effect.

Our solutions

  • We do everything we can to ensure that your input is processed correctly and accurately. Did you spot a mistake anyway? Then we'll make it right. Until everything is 100% correct.  
  • As an outsider we offer a fresh perspective, which can make a huge difference. We can tell you how your message comes across to an outsider, and we know how to make that message crystal clear. 
  • A clear instructional video doesn't have to be preachy. With a creative approach and the right tone of voice, we make sure your viewer watches the video from beginning to end.

Want to chat?

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Frequently Asked Questions

Why do you need an animation video?

To explain what your organisation does, you often need a lot of text. With video, that's a lot easier. You can listen to the whole story as told by the narrator, while also seeing everything he is describing. And with animated video, we can take it a step further and tell your story in a creative way. From epic space adventure to a smooth story full of clean lines, the choice is yours!

What kind of videos do we make?

We specialise in clear 2D animation videos. But occasionally we take on a live action project with an added layer of animation, or a 3D project. The type of video we will make for you depends entirely on your situation. Who is your viewer and where is he watching the video? What is your message and call-to-action? And what about your branding?

How do we do it?

We follow a structured process that has been perfected over the years. We go from creative concept to finished script. Then to sketched storyboard and illustrated style proposal. Finally to animated video and lastly the finishing touch with sound. Every step in this trajectory builds on the last one. We only move on to the next step once the previous one has been approved.

Is this project gonna be a lot of hassle?

Years ago we built our own platform called Dolly, where all elements of your project can be found in one place. This includes all the feedback on previous versions. Every piece of feedback is automatically linked to the right sentence, the right sketch, or the right second of the video. Giving us a clear overview of what needs to be corrected. And saving everyone a lot of hassle.

How long will it take?

For a standard animated video of 1 minute you can expect the whole process to take about six weeks. We can do it faster, for example if you have a strict deadline. But experience has taught us that six weeks is a comfortable pace for you and us both. It gives us enough time to put our best foot forward, and you enough time to talk everything through with your team and give us well-considered feedback.

How often can I give feedback?

We don't believe in limiting the amount of feedback rounds. We simply keep going until our client is satisfied. But we will always let you know if that could result in the deadline or the budget not being met. That way there are no unhappy surprises.