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Introduction
This Cookie Policy explains how Well Played ("we," "us," or "our") uses cookies and similar tracking technologies on https://www.wellplayed.video/. It covers what cookies are, why we use them, the legal basis for doing so, and your rights and choices.
This policy applies to all users of the Site worldwide. Users in the EU, EEA, UK, California, and certain other U.S. states may have additional rights, which are described in the relevant sections below.
A complete technical list of cookies and trackers detected on this site is provided separately in our Cookie Policy.
This policy should be read in conjunction with our Privacy Policy.
What Are Cookies and Similar Technologies?
Cookies are small text files stored on your device when you visit a website. They allow websites to recognize your device and remember information about your preferences or past actions. Similar technologies we may use include:
- Web beacons — transparent image files used to track user behavior
- Pixels — code embedded in web pages or emails to track activity
- Local storage / session storage — browser-based storage for session or preference data
- Fingerprinting technologies — analysis of device or browser characteristics used to identify users across sessions
- SDKs — software development kits used within applications for tracking purposes
For simplicity, all of these are collectively referred to as "cookies" throughout this policy.
Categories of cookies we use
We use four categories of cookies, as described below.
The full list of specific cookies within each category is available in our Cookie Policy.
Essential cookies
These cookies are strictly necessary for the website to function. They support core functions, including security, session management, load balancing, and storing your consent preferences. They cannot be disabled and do not require prior consent in most jurisdictions, as they are essential to the service you have requested.
Analytics cookies
These cookies help us understand how visitors interact with the site. They collect aggregated data such as pages visited, session duration, traffic sources, and device types. This information is used solely to improve the site's performance and usability.
Marketing cookies
These cookies track your browsing activity to create a profile and serve relevant ads. They may be set by us or by third-party advertising partners. Disabling them will not stop ads from appearing, but the ads shown will be less targeted.
Personalization cookies
These cookies enable enhanced functionality and personalization, such as remembering your language, region, or interface settings. Disabling them may affect your experience but will not prevent you from using the site.
Special Category Data
We do not intentionally collect special category data—such as information about health, biometric identifiers, racial or ethnic origin, religious beliefs, or sexual orientation. Please do not submit this type of information through our website or services.
Personal data processed through cookies
Depending on the technology used, cookies and similar technologies may process personal data, including:
- IP addresses and approximate geographic location derived from IP
- Device identifiers and hardware characteristics
- Browser type, version, and configuration
- Browsing activity, interactions, and pages visited
- Unique tracking identifiers assigned to your device or session
This data may be processed by us or by third-party service providers integrated into the site. The nature and scope of the data processed depend on which cookie categories you consent to. Third-party providers process data in accordance with their own privacy policies, which are linked in our Cookie Statement.
Legal Basis for the Use of Cookies
Under the EU GDPR, the UK GDPR, and the ePrivacy Directive, we must have a valid legal basis for placing cookies on your device. The legal bases we rely on are:
- Legitimate interests (Article 6(1)(f)) — for necessary cookies that are strictly required for the operation and security of the website, and for certain analytics cookies where our interest in improving the service is proportionate and not overridden by your rights and freedoms. Where we rely on legitimate interests, we have conducted a Legitimate Interests Assessment (LIA). You may request a copy by contacting us at hello@wellplayed.video
- Consent (Article 6(1)(a)) — for all non-essential cookies, including functional cookies, analytics cookies (where not covered by legitimate interests), and all marketing cookies. Consent is obtained through our cookie consent banner before any non-essential cookies are placed on your device.
You have the right to withdraw your consent at any time without affecting the lawfulness of any processing carried out prior to the withdrawal.
How We Obtain and Manage Consent
When you first visit our website, a cookie consent banner will appear. Non-essential cookies will not be enabled until you give your consent. You may accept all, reject all, or customize your preferences by category. We do not use pre-checked boxes or implied consent—your consent is always explicit and freely given.
You can update or withdraw your consent at any time through our cookie preference center: Open Preference Center
Consent records—including what was consented to, when, the method used, and the version of the policy in effect—are logged and retained for 2 years to enable us to demonstrate compliance with our consent obligations.
Your consent preferences are stored for 12 months, after which you may be asked to renew them.
Global Privacy Control and Do Not Track
Do Not Track (DNT)
Some browsers send a Do Not Track signal. There is currently no universally accepted standard for responding to DNT signals. Our site does not respond to Do Not Track signals because there is currently no common industry or legal standard for those signals.
How to Manage Cookies Through Your Browser
You can also manage cookies directly through your browser:
Restricting cookies may affect the functionality of this and other websites.
Changes to this Cookie Policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or our data practices. The "Last updated" date will be revised accordingly. If the changes are material, we will notify you via a prominent notice on the site or through the consent banner.
Contact Information
Company: Well Played
Privacy contact: hello@wellplayed.video
Email: hello@wellplayed.video
Address: Ottergemsesteenweg Zuid 808, P.O. Box 47, 9000 Ghent, Belgium