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It saves you tons of time! It's plug and play! And it's super user-friendly! All of that may be true, but you see these arguments everywhere in the software industry. You need something extra to get your target audience on board. Like a video that shows them how their daily life will improve thanks to your tool, platform, or service.
Not convinced yet? We list all the benefits of animated video in IT.
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From complex to accessible
You want to get your message across correctly. But in the world of IT, that often involves a lot of complex details that people without technical knowledge won't understand. So how do you create a story that your target audience will be able to follow? We don't just choose the right words, we also use visualisations to strengthen each step in the story. Helping us make even the most complex message easy to understand.
On brand and in the right format
From high-tech and futuristic to modern and everyday, we design a visual style tailored to the goal you want to achieve. Want to show screens that show what your software looks like? Then we'll turn them into illustrations, simplified when needed. Will your video be watched on smartphones or tablets? Then we'll make sure your story has the right impact on each of those screens.
A creative story
In many cases, the story you want to tell takes place on a computer screen. But that doesn't mean we have to visualise it that way. What if we dive in or behind the screen? What if we tell the story with abstract, symbolic elements? What if we show what the end result is, in the everyday life of your viewer? With animation, we have incredible creative freedom: the choice is yours.
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Frequently Asked Questions
Why do you need an animation video?
To explain what your organisation does, you often need a lot of text. With video, that's a lot easier. You can listen to the whole story as told by the narrator, while also seeing everything he is describing. And with animated video, we can take it a step further and tell your story in a creative way. From epic space adventure to a smooth story full of clean lines, the choice is yours!
What kind of videos do we make?
We specialise in clear 2D animation videos. But occasionally we take on a live action project with an added layer of animation, or a 3D project. The type of video we will make for you depends entirely on your situation. Who is your viewer and where is he watching the video? What is your message and call-to-action? And what about your branding?
How do we do it?
We follow a structured process that has been perfected over the years. We go from creative concept to finished script. Then to sketched storyboard and illustrated style proposal. Finally to animated video and lastly the finishing touch with sound. Every step in this trajectory builds on the last one. We only move on to the next step once the previous one has been approved.
Is this project gonna be a lot of hassle?
Years ago we built our own platform called Dolly, where all elements of your project can be found in one place. This includes all the feedback on previous versions. Every piece of feedback is automatically linked to the right sentence, the right sketch, or the right second of the video. Giving us a clear overview of what needs to be corrected. And saving everyone a lot of hassle.
How long will it take?
For a standard animated video of 1 minute you can expect the whole process to take about six weeks. We can do it faster, for example if you have a strict deadline. But experience has taught us that six weeks is a comfortable pace for you and us both. It gives us enough time to put our best foot forward, and you enough time to talk everything through with your team and give us well-considered feedback.
How often can I give feedback?
We don't believe in limiting the amount of feedback rounds. We simply keep going until our client is satisfied. But we will always let you know if that could result in the deadline or the budget not being met. That way there are no unhappy surprises.