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Accurat: Consumer insights
Even though online shopping is increasingly popular, most stores still owe most of their revenue to offline customers. And yet they know very little about those customers. Do they also shop at your competitors, for example? Accurat can give you insights that can help you make better, informed decisions for your company. To explain how and why that works, Accurat came to us for a clear animation video.
The customer
Accurat gives companies greater insight into their customers' behaviour. Their software provides not only strategic business and consumer insights, but also valuable data for tactical marketing and media teams. In this way, they help their customers achieve better decision-making.
The challenge
It sounds almost too good to be true. You get to know your customer better and gain insights that allow you to better tailor your approach to their behaviour. How does Accurat manage to do that? And what about privacy?
A second challenge is that many of Accurat's potential clients rely primarily on their gut feeling. They have to understand how valuable the insights are that Accurat delivers.
Our solution
Time to make the comparison, and share a surprising statistic. You have a lot of data about your online customers, but for offline customers you only have transaction data. And yet these customers are responsible for 80% of your revenue!
We show how Accurat collects the necessary data, and provides numerous insights that can make a big difference to your marketing strategy. And we summarise it all succinctly, of course, in a video that holds the viewer's attention from start to finish.
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