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Case
Unpaid: Explainer
Every business owner experiences it from time to time: you send friendly reminder after less friendly reminder but your invoice remains unpaid. For several years now, you don't have to go to court in such a situation: you can count on the professionals at Unpaid! They do their thing, and their clients get their pennies, every time.
The customer
Unpaid aims to assist companies in a simple, transparent and fast way when their customers do not pay. Thanks to a team of lawyers and bailiffs, companies can collect outstanding invoices without having to go to court, and with no subscription fees.
The challenge
No more outstanding bills: thanks to Unpaid, you get every penny you're entitled to. Our viewer will love to hear that! But chances are he'll immediately expect a catch, too. Are there hidden costs? Will you definitely get results? And how long do you have to wait for them?
It sounds too good to be true. Still, we need to convince viewers that Unpaid offers the ideal solution.
Our solution
We start our story with a very recognizable situation: our main character is frustrated about a pile of unpaid invoices and almost gives up hope. He can already see his hard-earned pennies fluttering away. Until Unpaid comes on the scene, and immediately jumps into action. So we go from a recognizable problem to a happy ending, all thanks to Unpaid.
We combine a sympathetic voiceover with clear, simple illustrations. No unnecessary details: we keep the story simple and clear. That way every viewer understands the message.
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