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Case
Fost Plus: Green Dot
Most people recognise it. It's on a lot of packaging. But do they know what it means? We need to explain what the Green Dot logo stands for. And to make an impact on our target audience, it needs be short, powerful and easy to understand. This video is part of a series of videos we made for Fost Plus.
The customer
Fost Plus is the driving force behind household packaging recycling in Belgium. Every day, Fost Plus works with public and private partners to create a circular economy for household packaging, from collecting trash from citizens' homes to recycling it domestically.
The challenge
It has something to do with recycling, right? Most people don't know much more than that. Maybe it means that the packaging should go in the PMD bag? Or that it was made from recycled material?
Time to explain what it really means. In simple terms, so that every viewer understands the explanation. And preferably also in a short amount of time, so we don't lose our viewers' attention.
Our solution
We address our viewer directly, and we start by debunking the most common misconceptions. Then we explain step by step what the Green Dot actually represents, and how Green Dot fees encourage companies to make their packaging easily recyclable.
No complex sentences or busy backgrounds, but clear explanations that are easy to understand, supported by simplified visuals. Ensuring that every viewer is on board.
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