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Case
Fost Plus: PMD
In your blue bag, a lot of different types of packaging come together. They are made of different materials, and thus must be processed in different ways. How does that work? We explain it step by step. This clear animation video is part of a whole series of videos for Fost Plus.
The customer
Fost Plus is the driving force behind household packaging recycling in Belgium. Every day, Fost Plus works with public and private partners to create a circular economy for household packaging, from collecting trash from citizens' homes to recycling it domestically.
The challenge
The waste in your pmd bag travels a long way, past various high-tech machines. Step by step, each type of packaging is sorted out, until 14 separate material streams remain. Ready to be recycled.
The viewer does not need to understand every detail of this sorting and recycling process. However, it should be clear how sophisticated this process is: truly something to be proud of.
Our solution
If you were to work with camera images, you would quickly get very busy, complex scenes. After all, in sorting and recycling centers, every background is full of machines, lights, buttons, and other distracting details. Not to mention the waste itself, appetizing is different ... With animation video, on the other hand, we can set the right emphases, with schematic illustrations that show only what we need for the story.
We also omit unnecessary technical details in terms of the script. We provide clear, accessible explanations so that every viewer is along for the ride.
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