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Case
Meemoo: Metadata Enrichment
Meemoo's content partners each have a mountain of information in their archives. Only, it is very difficult for end users to find what they are looking for in that mountain. An important step in making these archives more accessible is to enrich the metadata. To do this, Meemoo has devised a strategy that makes clever use of AI technology, and of course that requires a hearty word of explanation.
The customer
Meemoo is a non-profit organization that, with the support of the Flemish government, is committed to the digital archiving of organizations in culture, media and government. Together with their partners, they bring the past to life and make it ready for tomorrow. They secure archive material digitally and make it accessible and usable.
The challenge
AI technology does not always have the best reputation. It's so complex, it gives questionable results, it leads to layoffs ... We need to dispel such expectations. And since most people are anything but experts, we translate these explanations into plain human language, without testing the viewer's attention span too much.
But it's not just about how AI is used. We also need to make clear why enriching metadata is so desperately needed in the first place. And why it is advantageous for Meemoo to take the lead in this.
Our solution
We stay away from technical terms and focus on the bottom line. Why does Meemoo choose AI? What exactly does each AI technology Meemoo uses deliver? And what are the benefits for content partners? We always find the balance between simplified and correctly explained so that every viewer can follow along.
We also incorporate only video clips from the archives of the content partners, and choose a visual style that is completely in line with Meemoo's branding, giving us all the ingredients for a powerful end result.
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