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Fost Plus: Circular Economy
Yes of course we sort correctly. It's the only way we can recycle our trash properly. But what happens to the recycled material? And what makes our current approach so much better than what we used to do? We summarise the whole story for you in this video, which is part of a series of videos we made for Fost Plus.
The customer
Fost Plus is the driving force behind household packaging recycling in Belgium. Every day, Fost Plus works with public and private partners to create a circular economy for household packaging, from collecting trash from citizens' homes to recycling it domestically.
The challenge
Not that long ago, recycling was not a thing. We took raw materials, made products, and afterwards we just threw them away. Nowadays we take a completely different approach. We recycle our stuff, and use that recycled material as ingredients for new stuff.
It's an important change in approach, and an important message to share. How do we ensure that the message is not only received and understood, but also remembered afterwards?
Our solution
To make the right impact, we looked for the perfect balance. Accessible, but completely accurate. Concise, but complete. And enthusiastic, but not infomercial.
We combined a friendly storyteller with bright visuals that strengthen the message. There's no magic formula, but there is a recipe that works.
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