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Case
MPET: MPET Connect
To gather the necessary information about the containers they are about to pick up, hinterland operators must constantly call and e-mail back and forth. 'Tis their least favorite part of the job, it goes without saying. That it could be done better also goes without saying. But that MPET has developed that better way, that's not yet known. Time for a wise animation video, then.
The customer
MSC PSA European Terminal (MPET) is a joint venture between PSA and Terminal Investment Limited (TIL). With an annual handling capacity of 9 million TEUs, a quay length of 3.7 km and an area of 247 ha, MPET is Europe's largest container terminal and accounts for the handling of more than 50% of Antwerp's total container volume.
The challenge
From starting point to final destination, the status of an MPET container changes countless times. Has the ship already arrived? Has the container already been unloaded, and where? Have the necessary documents been delivered, and approved? To answer these questions, operators must constantly collect information from numerous contacts. Efficient is different ...
That's why MPET developed a new platform where you get an overview of every container at a glance. There is really not much convincing about it: it is immediately clear that this platform makes life much easier for both operators and MPET itself.
Our solution
In today's world, it's hard to believe that information about MPET containers is so difficult to access. Where you can make purchases online and know exactly when they will land on your doorstep, with containers it's a very different story. And we make that comparison our starting point.
We show stylized versions of the platform and image, and explain step by step the benefits for both operators and MPET. A true win-win in other words!
Behind the scenes
Script and storyboard
We already have our starting point: the purchase of an online shopper. So it can be that simple! By way of contrast, we then show the daily reality of a hinterland operator: bit by bit collecting all the pieces of the puzzle information. Recognizable, and clearly open to improvement.
Once we introduce MPET Connect, everything becomes a lot clearer. Finally, we explain why this also benefits MPET itself.
Style Proposal
We recreated the environment of the port in a simple style, yet remaining recognizable. We chose bright colors and clean lines, completely in line with our message: MPET Connect creates efficiency.
Relevant cases
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