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HumanEyes: Explainer
Every business wants to offer customers the best possible experience. But when customers do drop out, it often remains unclear why. Everyone on the team has their own opinion, but who is right? Therein lies the strength of HumanEyes: they use science to create clarity. And put their finger on the sore spot time and again.
The customer
HumanEyes is a pioneer in marketing psychology and behavioral design. For more than a decade, they have been helping organizations increase sales, conversion and impact. Not with gut feeling or wet finger work, but with scientific insights that demonstrably make a difference.
The challenge
When something falters in your customer journey, you want to be able to act quickly. But what if your team can't agree on the cause? Or what if your interventions don't have the desired effect? Even the sharpest gut feeling isn't always right.
This is why HumanEyes relies on hard science to better understand customer behavior. In this way, they provide the necessary insights to adjust the customer journey in a targeted way and to make a real impact. Our assignment? To make this message tangible and accessible, in a short, attractive video.
Our solution
We brought the message to life with a simple but powerful metaphor: the HumanEyes glasses. When you put them on, you learn to look through the lens of behavioral psychology and discover things that were previously hidden. And when your whole team puts on the same glasses, all noses are pointed in the same direction: toward a better customer experience.
Visually, we chose stylized line drawings with subtle color accents that make the abstract message tangible and accessible. Recognizable scenes, smooth animation and subtle sound effects create a story that sticks, and incites action.
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