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Case
ECS: Explainer
How do you make sure your target audience knows not only what you do, but why it's so beneficial? Your prospect doesn't always keep listening intently ... And is your colleague telling the same story? This is why an explainer is the perfect solution for many companies: you can convey a lot more information in a short time, and you tell a clear, unambiguous story every time.
The customer
ECS is a leading provider of integrated supply chain logistics and intermodal transport solutions. Founded in 1985, this family-owned company today operates in more than 35 European countries. Headquartered in Zeebrugge, ECS specializes in transport and logistics between the UK & Ireland and continental Europe.
The challenge
Why does a customer choose ECS and not a competitor? It is a question that cannot be answered in one sentence. There are the many advantages of their intermodal network, the customs documents arranged for you, their strategic location, their unique containers ...
We must make that long story short, and at the same time, potential customers must also be able to see the full picture. So that every viewer will fully understand in no time why ECS is the right choice.
Our solution
Not only do we choose our words carefully, but we also impart a lot of information in the accompanying visuals. We stay away from busy backgrounds and emphasize with simple scenes that make the message crystal clear.
And the results are impressive. ECS received a lot of positive feedback and soon returned to us for another video. And a next one. And another!
Behind the scenes
Script and storyboard
We have a lot to say about ECS. To turn all that information into a short, powerful video, we choose our words very carefully. Moreover, we provide a lot of visual support with split screens, clear diagrams and some key words in text-on-screen.
No music in this video, but strategic sound effects that bring each scene to life.
Style Proposal
Visually, we need few frills to deliver this message. With simple line drawings and two fresh colors in line with the ECS branding, this story already comes into its own.
Relevant cases
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