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Cyclis: Explainer
As a creative animation studio, we strongly believe in the power of storytelling. After all, your message makes much more impact if we turn it into an interesting story. Like for example in this video for Cyclis where everything starts and ends with an interesting main character. Because what a man!
The customer
In 2014, Cyclis Bike Lease was the first to launch bike leasing in Belgium. They put a strong focus on an innovative tool and 24/7 service. With their network of more than 1,300 bike stores, they can put any brand and any type of bike into an interesting leasing formula.
The challenge
A video about bike leasing? Ah easy. Then we first show the before situation. We list disadvantages (traffic jams! exhaust fumes! expensive car insurance!) and then present the solution to all these problems: Cyclis!
Sound familiar? There's nothing wrong with the traditional story structure of problem-solving, but you can't call it groundbreaking. Those who want to stand out in the crowd, therefore, need to change tack.
Our solution
Enter Max. Our cycling main character who turns all heads in the workplace. Everyone wants to be like him. And now you can easily do that too, with Cyclis! It's immediately a completely different story that will stick around a lot longer.
And at the same time, the viewer gets the necessary information: that it is fiscally interesting for your boss, that everything is arranged by Cyclis, and that you save money as a cyclist. A real win-win-win.
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