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Case
vdk: Manifesto video
We like to do our own thing, but equally we work as part of a bigger picture. Within the framework of an elaborate communication campaign, for example. For example, for vdk bank we translated the core message of their national campaign into a short, powerful animation video.
The customer
vdk bank is a socially ethical bank that makes time for personal advice. Since 1926, customers can bank with them ethically, ensuring that their money provides a fair return that benefits both the customer and the planet.
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The challenge
So we didn't start from scratch this time. vdk bank had already collected many ingredients for a successful campaign: from a catchy slogan to a memorable symbol. It was up to us to transform those ingredients into a short but powerful manifesto video.
Making an impact is what it's all about. But in the right way: completely in line with the vdk branding!
Our solution
The stories we tell are often designed to explain why a product or service is the ideal match for you, the viewer. But this video starts from a different perspective: what kind of person is the ideal match for this service?
We went to work with the symbolic triple coin and chose an accessible story full of smooth transitions. In one minute, this gives every viewer a clear picture of what vdk bank stands for.
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