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Case
The Line: Customer Journey
One of the great advantages of animation video is its creative freedom. Where we could tell this story with camera footage from a cell phone screen, we use the creative possibilities of animation and show the viewer a dynamic story. And thus ensure maximum impact with a minimal budget.
The customer
De Lijn is the Flemish public company that provides public transport by bus and streetcar in Flanders. About 3.5 million people use their services once or more every year.
The challenge
From planning your route to personalized notifications in case of delays: traveling with De Lijn is becoming increasingly digital. But does the Fleming really know what functionalities are available?
De Lijn wanted to explain all these different digital functionalities without falling into a boring enumeration. And in doing so, they also wanted to incorporate real screens from their app into the video, so viewers would know exactly what to expect.
Our solution
We chose a simple whiteboard video that comes full circle: from proactive info beforehand to arriving at your destination. The scenes are simple and clean, with smooth transitions in between. Sometimes, less is definitely more.
We chose our words carefully, focusing each time on the core message: that De Lijn's app makes your life easier. Mission accomplished!
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