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Case
Globis: Promovideo
A lot of people dream of a new life in Japan. They are looking for a fresh start, a new direction, a goal to pursue. Thanks to GLOBIS University, many have already found what they were looking for. To reach the rest of these dreamers as well, we created a powerful, recruiting video for GLOBIS.
The customer
GLOBIS has grown from a small management school in Tokyo to a global player since 1992. GLOBIS supports leaders and entrepreneurs through MBA programs, corporate training, investments, online learning platforms and publications - with Japan as its base of operations.
The challenge
This video would live mainly on social media, and so we had to take into account the typical scrolling behavior of viewers: the sound is often off, the viewer is only looking with half an eye, and his attention span is often short. So the video not only had to grab and hold attention quickly, but also make an impact without sound.
In addition, we must make our message clear: that living in Japan is within reach, thanks to Globis, for anyone who dreams of a new beginning.
Our solution
We decided to capitalize on the many charms Japan offers, from blooming cherry blossoms to cute robots. These recognizable elements immediately evoke atmosphere and make the viewer feel like they are already in Japan.
With the combination of a colorful and recognizable visual style, tight editing and subtitling, we make sure the video makes an immediate impact. The result? A scroll-stopper that not only excites but also convinces: your Japanese dream is closer than you think.
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