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Davitamon: Energy boost
A stronger immune system, improved vitality and an extra dose of energy. It's all at your fingertips with the right vitamin supplement. But for many viewers, they need to see it to believe it. Fortunately with animation, we have everything we need to show them a convincing story.
The customer
Davitamon is number one when it comes to vitamins and minerals for children. The company is part of the Perrigo Group, a global player within the health market. With Davitamon, customers have been choosing a reliable vitamin supplement of the highest quality since 1928.
The challenge
A vitamin supplement from Davitamon can make a big difference. But that difference is something you can feel, but not always see. So how do we show that to our viewers?
To convince our viewer, we need more than a clearly explained message. We need a story the viewer can relate to.
Our solution
For Davitamon, this video was a milestone. It was the first time their products were presented in an illustrated and animated iteration. That meant we had a lot of creative freedom: we only had to take into account the colourful style used on the packaging.
We went with a humorous approach, a sympathetic main character and a lighthearted script with extra emphasis on the letter D. Creating a video that does exactly what it should.
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