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Case
Meemoo: The Archive
Good research starts with good source material. And that doesn't always have to be books and scholarly articles: audiovisual sources can also be very valuable. But finding the right sources is often a challenge. Unless you start your search at hetarchief.be: the starting point for students looking for source material.
The customer
Meemoo is a non-profit organization that, with the support of the Flemish government, is dedicated to the digital archiving of organizations in culture, media and government. Together with their partners, they secure archive material digitally and make it accessible and usable. In this way they bring the past to life and make it ready for tomorrow.
The challenge
With hetarchief.be, Meemoo offers students a platform that leads them directly to valuable audiovisual resources. Only, not everyone knows that yet. A first objective of this video is therefore to explain why the archive is the starting point for research.
In addition, we want to eliminate some misunderstandings. Students who did find their way to hetarchief.be often do not realize that they cannot consult the sources directly online. And that they have to do some preparatory work themselves before they go knocking on the door of one of the source material providers.
Our solution
Step by step, we provide a clear overview of what can be found on hetarchief.be. We also clarify what you can expect from the providers of the source material, and what not. This way, hetarchief.be is not only better found, but also better understood.
We do all this tailored to our viewer, and in line with the branding of thearchive.be. A sympathetic narrator who speaks directly to you, recognizable scenes with a fresh visual style and a clear appeal: all the ingredients for an impactful video.
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