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Case
Belmetal: Image video
As an umbrella organization, you have a lot of different tasks on your plate. From practical agreements to long-term future thinking. You want to connect your members, and support them where necessary. And perhaps also: strengthen their passion and pride in their profession. To achieve all these objectives, Belmetal came to us for an inspiring image video.
The customer
Belmetal is the Belgian professional association of the metal trade. Since its creation in 1908, Belmetal has been putting its vast experience and wide network at the service of its members and the entire sector.
The challenge
Steel is indispensable in countless construction projects and industrial applications. Yet steel distributors often remain under the radar. Belmetal wants to change that and put the value of their members more clearly on the map.
Each member of Belmetal has a different focus, approach or specialization, but one common thread runs throughout: a deep-seated passion for steel. How do we bring that diversity into focus?
Our solution
We translated the pride and passion of the steel distributors into a powerful script, and combined it with a stylized, character-driven visual style. Thus, we portray the versatility of Belmetal members in a recognizable and appealing way.
Thanks to atmospheric sound design, smooth transitions and dynamic animation, we end up with an impactful image video that honors the industry.
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