Helan: housekeeping services

In addition to all services like health insurance, Helan also offers household help. As usual, they do this through a handy app. To introduce this app with all its functionalities, they wanted a short, powerful animation video that every viewer could relate to.

The customer

In 2022, Partena and OZ officially merged to form Helan Independent Health Insurance Fund. They became the third-largest health insurance fund in Flanders. Helan also offers home care, child care, housekeeping services, summer camps and a healthcare store.

The challenge

There are many situations where a user-friendly app comes in handy. Say there's a customer who wants to schedule an extra cleaning appointment. Or a customer who has to cancel a scheduled cleaning. There are a lot of situations we could show, but time is limited.

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How can we give the viewers a clear overview of what the app can do without losing their attention?

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Our solution

One building, five Helan customers. One of them has a holiday planned, the other wants to do some spring cleaning ... with this concept we can show five situations where the housekeeping services app comes in handy, in less than a minute. All with friendly characters in a relatable setting. Because every toddler plays with their food!

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Now the viewer understands that customers can take care of practically everything in just a few clicks, thanks to the app.

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Behind the scenes

Script and storyboard

Yes, we could tell the viewer that the app is very convenient. And then list all the features one by one. But it's a lot more powerful to show the viewer how useful it is. With real-life examples.

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We opted for a down-to-earth, friendly tone-of-voice. Paired with likeable characters and a cosy atmosphere, we get an upbeat animation video that is perfect for Helan.

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Style Proposal

As a health fund, Helan is fully committed to digitalisation. But they are also committed to a personal touch. It's a precarious balance we also had to take into account when developing the visual style. Keywords were warm, human, likeable. The result is a fixed visual style that you will also recognise in other videos we made for Helan.

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