Contour Lab: Explainer

On the website that dress looked gorgeous, but on you ... less gorgeous. Because one size does not fit all. That's why Contour Lab wants to make sure that every shopper is presented with clothes tailored to their body type. To explain how they make that happen, they needed a video. And because they were in a really big hurry, we pulled out all the stops.

The customer

Say goodbye to disappointing purchases and endless returns: thanks to Contour Lab's technology, online clothing stores show you personalised suggestions based on your body type. Ensuring they have more satisfied customers, and also reducing the amount of returns. It's better for the customer, for the store, AND for our planet!

The challenge

Great haste makes great waste. But there is no other way. Because an important event is scheduled in two weeks, for example. Then there is only one thing to do: full speed forward!

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So instead of the usual 6 to 8 weeks, we had only 14 days to translate the story of Contour Lab into a powerful and easy to understand animation video. A video that makes it abundantly clear why this technology is so valuable, in so many ways. Ensuring that visitors immediately know what Contour Lab stands for.

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Our solution

The tight deadline for this project resulted in a very tight schedule. Fortunately we realised that our client had confidence in our expertise, and was very punctual with feedback. This allowed us to progress very quickly without compromising on quality.

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And you can see that in the end result. We managed to keep it short and to the point, while still painting the full picture. We matched it to the perfect visual style, and voila: a powerful business card in video form!

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