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Partnership
Helan
Video is versatile. And health insurance company Helan understands that very well. That's why they have enlisted our help many times, to attract new customers, to keep existing customers informed, to motivate employees for the future, and much more.
It's a partnership that dates back to when Helan was still Partena. Over the years we've grown alongside Helan, adjusting our approach to their needs along the way.
The customer
In 2022, Partena and OZ officially merged to form Helan Independent Health Insurance Fund. They became the third-largest health insurance fund in Flanders. Helan also offers home care, child care, housekeeping services, summer camps and a healthcare store.
The challenge
It's easy to say that electronic invoicing saves your clients a lot of time and effort. Or to list some of the values you stand for as a child care provider. But what if your target audience could see these messages with their own eyes?
Video can convey any message clearly and correctly. And even better: it allows you to tell a story that the viewer can identify with. And that really is the key to communication with impact.
Our solution
We can tell stories like no other. We fill them with likeable characters, tons of charm, and preferably a little touch of humour. At the same time, the story always serves the message. Ensuring that we make the right impact, time and time again.
Over the years we done a lot of work for Helan. In addition to short explainers, we created an enticing commercial that was broadcast on television a few years ago. We also created many illustrations and short gifs in the same visual style that we developed for Helan's videos. And who knows what the future holds?
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