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Case
Eurocontrol: Pilot Fatigue
Even the smallest mistake can have big consequences. And people who are overtired are more likely to make mistakes. How can we counter the risks of fatigue?
The customer
Eurocontrol is an international organisation responsible for coordinating air traffic control in the various member states of Europe. An important part of their mission is to share their expertise when it comes to safe air traffic control.
The challenge
The viewer knows that fatigue can have an impact on performance. But does he also understand how quickly it can go wrong? And more importantly, does he know what to do to avoid such mistakes?
The information we share can make the difference between a safe flight and a terrible accident. So how do we ensure that every viewer gets that message right?
Our solution
Storytime! We're telling the story of an overtired pilot in a very relatable situation. Luckily it ends well, but what if it didn't? This short story is the perfect introduction to a short refresher course: what measures should you take as a pilot or air traffic controller to avoid accidents?
We combine an accessible tone-of-voice with relatable scenes. We leave out unnecessary details and focus only on the core of the story. So that every viewer gets the message right.
Behind the scenes
Script and storyboard
Not a typical process for this video, because for Eurocontrol we modified our normal approach slightly. Instead of a kickoff meeting, we start from a briefing document. And once the script is approved, we immediately jump forward: for the storyboard we don't make sketches but fully developed illustrations.
That's a lot more labour intensive, but for a regular customer like Eurocontrol we make it happen. And this way all stakeholders can quickly give detailed feedback, and we can move faster. An extra effort for a loyal customer.
Style Proposal
For a message like this, we wanted to create a mature, realistic style. One that allows us to correctly represent all aviation-specific details, from software to runway markings. It's a fixed visual style that we use for every video we make for Eurocontrol.
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