Eurocontrol: Airside driving

It's not just planes you may encounter on a runway: airport vehicles use them as well. To avoid accidents, both aircraft and airport vehicles must follow the necessary standard procedures.

The customer

Eurocontrol is an international organisation responsible for coordinating air traffic control in the various member states of Europe. An important part of their mission is to share their expertise when it comes to safe air traffic control.

The challenge

We're not actually sharing any new information. The average pilot or air traffic controller already knows what safety measures need to be followed to avoid collisions with airport vehicles. But does he really understand how important those measures are? And how quickly things can go wrong?

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The video not only needs to share the right information, it also needs to make it clear why this message is so important.

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Our solution

Once upon a time there was ... a distracted driver, and an unfortunate combination of circumstances. All the ingredients you need to create an accident, but also a very recognisable situation for the average viewer.

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Don't worry, our main characters get away unscathed this time. But to avoid such situations, we repeat once more what the most important guidelines are.

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Behind the scenes

Script and storyboard

Not a typical process for this video, because for Eurocontrol we modified our normal approach slightly. Instead of a kickoff meeting, we start from a briefing document. And once the script is approved, we immediately jump forward: for the storyboard we don't make sketches but fully developed illustrations.

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That's a lot more labour intensive, but for a regular customer like Eurocontrol we make it happen. And this way all stakeholders can quickly give detailed feedback, and we can move faster. An extra effort for a loyal customer.

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Style Proposal

For a message like this, we wanted to create a mature, realistic style. One that allows us to correctly represent all aviation-specific details, from software to runway markings. It's a fixed visual style that we use for every video we make for Eurocontrol.